Links aren't everything in SEO, but search professionals attribute a large portion of the engines' algorithms to link-related factors. If you are putting your business out into any of the social media platforms, you are helping create an awareness around your brand and potentially getting people to your site. A natural link profile has variety. The links come from different domains and links will have different strengths. It has, therefore, become much harder for users to find the information that they desire. It is better to create a content that is user-friendly than exhaustive. Content should be easy and simple to read.