Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. SEO, that is ethical and organic, takes serious time. Anyone that claims otherwise is just looking to take your money and run. Understanding what evergreen content is and how to create it are two different things—so what’s the secret to building timeless content? Guest posts can still be valuable from a PR/community-building perspective, but only if we approach those guest blogging opportunities with the right intentions. Infographics are candies for our brains. They’re engaging, catch our attention and make information consuming faster. In fact, infographics are liked and shared 3x more on social media than any other type of content.